A Head-on Collision of Ideas, People and Music at Collision 2017

By Robin Bulanti

Collision intentionally brought 20,000 attendees, 357 speakers and 605 startups to New Orleans smack in the middle of the city’s largest jazz celebration.

I decided to check out Collision for myself this year. I happen to be a huge jazz lover, so the whole “Come for Collision. Stay for Jazz Fest.” call was not exactly lost on me.

My Uber driver from Louis Armstrong Airport was lovely and chatty, and as it turns out, had been in a small auto accident the day prior. Her third collision in weeks. Not exactly a confidence builder in the back seat.

She entertained me with stories about the characters she’d driven in that day. She asked me the name of the big conference in town and I told her: “Collision.” The irony was not lost on either one of us, and she laughed the rest of the way there.

Aptly named, as the week felt like a head-on collision of people, ideas and music.

So, what’s it like?

It doesn’t feel big. With 20,000 attendees, I was expecting huge halls and crowds to navigate, but what I found was a well-run, friendly, fun and small conference with too much to see and do. Kind of like the Big Easy itself!

It’s a collection of micro-conferences. Collision is spread out across 13 micro-conferences, arranged in one great hall. Except for the main stage, the stages are open and small. Speakers can expect to be on a small stage with a small audience, maybe 100 or less in most cases.

Speakers were top notch. There is a cache to speaking at Collision, and the organizers clearly curate discussions carefully, with timely topics like immigration, sustainability, the future of work, artificial intelligence and self-driving cars. Over 350 speakers included athletes, musicians, activists, VCs and entrepreneurs – celebs in their respective industry.

The focus is tech. There were different tracks for startups, SaaS, autotech, Planet:tech, PandaConf, binate.io (big data) and music, but all had change and innovation as a connecting thread. Most sessions were panel format, and I appreciated well-known reporters from ABC Today, NPR, Forbes, TechCrunch, WSJ and others who moderated with thoughtful questions and another perspective.

Leads aren’t the focus. For the majority of startups I spoke with, they said leads were good in quantity, but not targeted since the cross-industry crowd is so diverse. Awareness was the #1 reason to be there. There were 600+ pretty diverse startups squeezed into rows of small kiosks, with a few corner “booths,” but it’s quite different than your standard conference – by design – and exhibitors change.

It’s the best place to network if you plan ahead. Collision bills itself “America’s fastest growing tech conference” and I met so many new people from all over the world. Before you go, download the app, search (and chat with!) attendees and prepare a network of those you want to meet or hang with. Attend the night summits and networking opportunities (yes to women in tech and roundtables!).

New Orleans is an amazing town. Don’t stick to Collision only – get out and see New Orleans, hit Frenchman Street or Preservation Hall for live jazz after the night summits, stay in and soak up the French Quarter, and eat your share of beignets and gumbo, if that’s your thing. After all, you’re in New Orleans – let the good times roll!

On one last note, I did attend a day of Jazz Fest and while the music was excellent, it was the lowlight of the visit. Avoid the crowds; the jazz to catch is on Frenchman. See you next year?

Robin Bulanti has spent the past 18 years working closely with high tech clients on communications strategy, corporate positioning and building executive brands. As a principal, she also oversees the agency’s new business, professional development and services. Contact Robin here.

Rocking Earth Day 2017!

By Joanna Kulesa

Earth Day (April 22) is the world’s largest secular observance, celebrated by more than one billion people each year. To make an impact the KF team got our hands dirty, partnering once again with the Presidio Trust to help restore Mountain Lake in San Francisco.

This is our fifth consecutive year organizing this Earth Day project. We joined up with more than 40 participants from local PR agencies including Flashpoint, Mindshare, BOCA, Bateman Group, Hotwire, Highwire and Inkhouse for a day. We weeded, mulched, pruned and dug ditches. Thanks to all our agency partners and everyone who participated!

As the fight for the environment continues with global urgency, KF remains committed to environmental stewardship. To learn more about this and our other ethosKF initiatives, visit: http://kulesafaul.com/ethoskf/

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Joanna Kulesa has been building successful agencies in Silicon Valley for 20 years.  Her passion for outstanding client service is matched by her dedication to agency employees—reflected in its naming by Fortune as a Best Place to work for Camaraderie and a Best Place to Work for Women. Contact Joanna here.

Working with the Analysts: Five Key Steps

By Julie Tangen

A solid analyst relations strategy has long been a staple of communications programs for high-tech companies. These industry experts can make or break a product’s momentum with their research and recommendations – influencers in the true sense of the word. Score a hit with the analysts – say a prominent ranking in Gartner’s Magic Quadrant – and you’ve earned huge credibility in the market.

Getting the most out of analyst interactions – whether it’s one of the heavyweights like Gartner, IDC or Forrester or a second-tier firm that matters in your space – requires planning and attention to best practices. Analysts are a unique audience, just as the media, social media bloggers and others are, and it’s important to work with them in the right way.

In nearly 20 years of leading and executing AR programs, I’ve learned that while every analyst is different, the main objective remains the same, whether they’re with Gartner, Forrester or 451 Research: Make sure they understand your company and technology so they can accurately describe it to others. To meet this objective, it is crucial that analysts are briefed on a regular cadence and that each session is productive and valuable, for both the vendor and the analyst.

Here are five recommendations for ensuring success in analyst interactions:

Determine the most appropriate company executive for the briefing: When deciding on the best spokesperson for the meeting, consider the topic of the briefing. If it involves company momentum (funding, partnerships, customer traction, etc.) consider having the CEO on the line. If the briefing is to focus on the product, a product manager is the best fit. Keep the number of spokespeople to a maximum of two, and both should have speaking roles in the meeting.

Prepare the analyst: A briefing always goes better when the analyst has time beforehand to study up on the vendor. Typically, an analyst requests materials 24-48 hours in advance, which provides an opportunity to think through what the vendor does and prepare some questions in advance. Also essential are the names and titles of people who will be in the briefing. The analyst needs to know who is on the call and their roles in the company, while the vendor should know something about the analyst so they can gear the conversation to their interests and coverage areas.

Provide data and statistics: On the briefing, provide analysts with meaningful and relevant industry-specific information. This is especially helpful to analysts since they write comprehensive reports about a market space as a whole.

Share customer stories: Although it can be difficult to get a customer to talk, happy customers can be the best brand ambassadors. In your presentation to analysts, try to mix in implementation success stories. If your customers are wary about going on the record, you can reassure them most analysts are often fine with keeping customer stories off the record. (Be sure to check about each analyst firm’s non-disclosure agreements before sharing any sensitive information.)

Don’t forget the follow up: Many opportunities can fall by the wayside if proper follow-up is not conducted. If an analyst mentions a report that the vendor should read, make sure to read it and then send a follow-up note. If the analyst mentions that the vendor should speak with another colleague, email the contact and copy the analyst on your note. In terms of nurturing the relationship ongoing, vendors should continue to build the relationship by keeping analysts aware of news and arranging follow on briefings to take place at least once per quarter.

By keeping these five tips in mind, you should be able to build positive relationships with key analysts and enjoy the benefits of those relationships!

Julie Tangen has been building awareness and market share for enterprise technology clients for 16 years at Kulesa Faul. As vice president and general manager, she spearheads operations and HR as well as oversees strategy for analyst relations, thought leadership platforms and executive visibility platforms. Contact Julie here.

Wallflower Power: Introverts Rule!

By Robin Bulanti

I’m deep into the book “Quiet” and wondering why it has taken me so long to read it. The book opens with a manifesto for introverts, a list of 10 truths on a bright red page that’s impossible to pass by. I identify with them all but was especially drawn to #8:

“Quiet leadership” is not an oxymoron.

Operating as an introvert in the wild world of PR was not always easy. A wallflower at heart, I was used to hiding behind words. Reading and writing have been two of my great loves.

But public relations work requires more in the way of human relations and putting yourself out there. For those of us most at home in a small, safe group of people, it can be real work learning how to “work a room,” to network and to win over a stranger with confidence.

Reading this book, I realize just how far I’ve come.

I can point to three turning points along the way, when I started winning, dancing and leading.

  • One major turning point for me, when I believed I could thrive in public relations, was leading and winning a new business pitch. Although there were small wins and certainly losses along the way, this was a thrust-into-it moment. I didn’t sleep the night before and somehow pulled it off. Like magic, with that win, my mind turned off its can’t button and turned on can, and it’s stayed in the right mode ever since.
  • About halfway through my career, we did a group exercise around a personality profile called DiSC. I looked around a room full of extroverted “I’s” and felt like a complete fraud. But later that same day, I was dancing in front of that room. I won’t go into details, other than it wasn’t pretty and it was embarrassing and freeing all at once. In one day, I discovered that every personality has its strengths, and once in a while a wallflower should get out and dance.
  • When my partnership at the agency was announced, I felt uneasy. I was ready, but was I viewed as a leader? And then, one by one, some of my colleagues had very kind things to say, not in front of everyone, but in private conversations and personal emails, and I have never forgotten them. Those words of genuine confidence, happiness and congratulations from my team meant the world to me. It was confirmation that I could lead in my very own skin and style.

I used to dislike my shyness and envy the extroverts who made winning, dancing and leading look easy. But I recognize now how a mix of extroverts and introverts is totally essential to team success. Introverts choose their words carefully, communicate strategically and quietly bring something else to the table.

I find inspiration and energy from the extroverts around me – and there are many of you – and admire how we balance each other.

Quiet leadership is not an oxymoron. And I’m always looking for other wallflowers I can help onto the dance floor.

Robin Bulanti has spent the past 18 years working closely with high tech clients on communications strategy, corporate positioning and building executive brands. As a principal, she also oversees the agency’s new business, professional development and services. Contact Robin here.

Superstar Bosses: 10 Things They Do Every Day

By Steve Eisenstadt

There are good bosses and bad bosses. But if you’re lucky, you get to work for a superstar boss.

These LeBron Jameses of people management are exceptionally rare. But during my 20-year corporate career, I’ve had the incredible luck to work for a few of them. They’re nothing less than amazing.

It’s not enough to say that elite people managers communicate well, say thank you and are empathetic. Those are basic qualities that all good bosses demonstrate — and, frankly, no one has any business being a boss if he or she doesn’t.

Rather, the very best bosses seem to inhabit the role like a second skin. They do a multitude of things, big and little, to create an atmosphere of intense goodwill.

Here, in my experience, are 10 of them:

They make you feel important. Superstar bosses carefully explain your role in the organization and why it and you matter in driving the business forward. They describe how experience and success in your role could lead to new opportunities and career growth. And when they’re meeting with you face to face or on the phone, they have an uncanny knack for shoving aside any distractions and making you feel like the only person in the world they care about at that moment.

They handwrite thank-you notes. Sure, it’s great to get an appreciative email or a congratulatory comment in a company meeting, but a handwritten note from a company leader feels weightier. I still have notes I received years ago. One former boss from time to time would send a book he thought I’d enjoy, with a handwritten message inside.

They make you laugh. Almost certainly, your job is hard and so is the boss’s. A supervisor with a sense of humor reinforces relationships with employees and simply makes the work day more enjoyable.

They teach you stuff you never would have thought of on your own. I was managing several people at a large technology company when, during a conversation with my boss, I referred to “my team.” He stopped me. “It’s never ‘my team,’ ” he counseled. It’s ‘the team.’ That’s more collegial.” This seems like a little thing, but it’s indicative of another key quality…

They’re humble. These management savants project a sense that it’s not all about them, but about you and enabling you to do the best job. Research backs the importance of this attitude. “Humility has its effects across levels of an organization in an empowered, uplifting way. You can’t browbeat people into performance,” Angelo Kinicki, an Arizona State University professor who helped lead a study on the topic, told USA Today.

They surprise you with nice gestures. On a recent Friday, my boss emailed the company: “Today is Employee Appreciation Day! The exec team would like to thank each and every one of you for all of the great work you do every single day. Client demands allowing, please take off and start your weekend a few hours early today.” Again, a little thing, but it seemed above-and-beyond thoughtful.

They challenge you to do your best work. Superstar bosses set high standards and challenge employees to meet them. Can you really admire a boss who demands anything less?

They’re accessible. They’re usually there when you need them. You rarely get the sense they’re scrambling to make time for you, even though they actually might be.

They don’t send emails at 3 AM. While an occasional emergency is inevitable, the best bosses try not to bombard the team with messages that they’ll inevitably feel compelled to respond to during their off hours. If it can wait, it can wait.

They don’t BS you. The greatest bosses are consistent in their ability to deliver straight talk, whether it’s about your performance or business issues. They know how to correct you when you’re wrong, without it feeling like a personal insult. They’re as transparent as possible about anything else that affects the company and your job.

Study after study has shown the value of good bosses in motivating and teaching employees. If you’re fortunate enough to have worked for superstar bosses, you know that their worth is off the charts.

Steve Eisenstadt is Content Director at Kulesa Faul. He works with clients on developing high-impact op-ed pieces, blogs, case studies, white papers and other written content. His experience includes 17 years in corporate and agency communications—all in high tech—and 15 as a journalist. Contact Steve at steve@kulesafaul.com.

Ready to Start Your First PR Job? Here’s What You Need to Know.

By Danielle Salvato-Earl

I never dreamed of going into PR.

I aspired to become a nurse. Then, when my prerequisite college courses were complete and I was preparing to apply to nursing school, I took the trip of a lifetime. Studying abroad in Europe was an indescribable experience. It forced me to become more independent and led me to an incredible amount of personal development.

As I traveled to different countries, I became fascinated with their cultures and the ways in which people interacted. At the end of the day, communication impacts everything — from our everyday lives and beyond. When I returned home from abroad, I switched my major to journalism and PR and went all in.

Because of my winding road to PR, I’m extremely passionate about mentoring young PR professionals. It’s all about giving back to the incredible people and organizations that took a chance on me and doing what I can to support, educate and advise those just entering the field.

So for those who are just starting out, here are some things I wish I had known when I got my first PR job:

Read, read, read! One of my biggest pieces of advice is to read as much as you can —  particularly the publications that are important to your clients and their industries. I can’t emphasize the importance of taking the time to do this. It’s a valuable way for you to get to know reporters, the topics they cover and key the trends that matter. So set up alerts, sign up for newsletters, and don’t hesitate to bookmark relevant pages. Develop a routine; start with 30 minutes a day.

Multitask or go home. There will be days when your first job feels more like juggling than PR. In a span of just 30 minutes, you could be tracking and sending coverage, managing logistics for a launch (where one silly mess up could be detrimental), conducting research, building a database, submitting an award and Tweeting a live webinar.

To accomplish it all, you have to learn to prioritize and juggle. Do this by asking questions so you can understand what absolutely needs to take precedence. Also, learn how to tackle your to-do list quickly yet meticulously (it will take some time, but you’ll get there).

Be accountable. When you’re part of a team, being accountable for your actions and decisions is crucial  — and it definitely gets noticed. When each team member is accountable, there is more trust and ownership. This leads to a team with better performance, communication and creativity. Above all, remember that we’re all human, and we all make mistakes. When you do, the best thing you can do is hold yourself accountable, learn from the situation and move forward with the lessons you’ve learned.

Organization is key. I can easily say that organization is the number one skill you need to be successful when starting out in PR. With so many moving parts — details, deadlines, meetings, etc. — organization can be a huge challenge. Figure out as fast as you can how to be productive and tightly manage.

It might be writing everything down in a checklist, using tools like TeuxDeux or sending yourself calendar invites for key tasks. Whatever your style, figure it out fast. If you’re not organized from the moment you walk in the door, it’s going to be a tough road for you and your colleagues.

Pay attention to detail.  Whether it’s a formal email to a client or a casual one-off with a team member, details are important. Nothing will drive your team crazier than emails with typos or mistakes, so proofread everything!

In addition, re-read the emails you receive to ensure that you fully understand directions — don’t ever assume that you already know what someone means. Also, fact check everything you can (Google is your friend). If you’re working on a big project or important email, walk away to clear your mind for a few minutes. If you don’t focus and pay attention to detail, your mistakes could define you.

Pick up the phone. Today, there are so many ways to communicate. Email, Slack, Skype, texts and Tweeting are just a few. However, picking up the phone works too — I promise it does. Don’t be shy to call that reporter, client, colleague or partner. Phone communication offers a human element that will help you succeed by setting the stage for a deeper connection. Make sure a day doesn’t go by where you haven’t had a truly “offline” communication.

Almost nine years since starting my PR career, there hasn’t been a day where I haven’t laughed or learned something new. If there’s anything you take away from this blog, it’s remembering to have fun and smile as you learn. It’s worth taking the time to find the right environment where you are surrounded by coworkers you admire and who motivate you. The end result is having great people to learn from and becoming a better person in the process.

I’m blessed to have found an environment that fosters this and hope you will be too!

Danielle brings energy, enthusiasm and a strong team-player mentality to her role as a director at Kulesa Faul. Her accounts include Pepperdata, Sencha, Sumo Logic and Vena Solutions. Contact her at danielle@kulesafaul.com.

Interested in joining the Kulesa Faul team? Check out our open positions at: http://kulesafaul.com/careers

Distil Customer Spotlight

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Every other month we highlight a customer who shares what it’s like to work with Kulesa Faul. This month, Elias Terman, vice president of marketing for Distil Networks shares his experience. Thank you, Elias!

Immigrants Fuel Silicon Valley and the American Dream

By Joanna Kulesa

Silicon Valley, my professional home for 20 years, is in many ways the ultimate embodiment of the American dream—a place where everyone can succeed if they have good ideas and are willing to work hard, regardless of circumstances of birth.

Our agency has worked with entrepreneurs of all religions and nationalities, from Muslims, Jews and Sikhs to hundreds of dreamers drawn to the Valley from Israel, India, Turkey, Russia, China and other nations around the globe.

Like many of you, I’m angry and concerned about the ban on immigration from seven Muslim-majority countries and hope the courts continue to block it.

Kulesa Faul agrees with the 127 companies—including Apple, eBay, Facebook, Google, Intel, Netflix and Twitter—that recently filed a legal brief opposing the ban.

We agree that the ban goes against American principles and hurts U.S. companies by hindering their ability to attract talent from outside the country and compete in an international marketplace.

Further, the business impact goes beyond the turmoil set in motion for current  H-1B visa holders.

Throughout history, millions of people around the world—including my great-grandparents from Ireland and Italy – have pursued the chance to start a new life in America. The next ‘big idea’ may not come from an established working immigrant, but 20 years from now from a brilliant child refugee who learned determination, grit and perseverance through his or her personal journey.

We believe that these qualities make America what it is and serve as the foundation of the entrepreneurial spirit.

We can’t let unfounded fears devastate what truly makes America great.

As the 127 companies so eloquently stated, “The tremendous impact of immigrants on America—and on American business—is not happenstance. People who choose to leave everything that is familiar and journey to an unknown land to make a new life necessarily are endowed with drive, creativity, determination and just plain guts. The energy they bring to America is a key reason why the American economy has been the greatest engine of prosperity and innovation in history.”

I hope the ban is permanently overturned—and that our leadership focuses on more effective ways to protect America that align with our natural entrepreneurial spirit and sense of inclusiveness.


Joanna Kulesa has been building successful agencies in Silicon Valley for 20 years.  Her passion for outstanding client service is matched by her dedication to agency employees—reflected in its naming by Fortune as a Best Place to work for Camaraderie and a Best Place to Work for Women. Contact Joanna here.

What To Look for at RSA ‘17: Five Questions with Angelique Faul

The RSA crowd gathers around the Innovation Sandbox Contest

More than 40,000 cybersecurity pros will gather at Moscone Center in San Francisco, starting on Monday, for the 26th annual RSA Conference. The event is cybersecurity’s Woodstock of sorts – a week-long binge of networking, knowledge-sharing and, yes, parties.

Angelique Faul, who leads Kulesa Faul’s IT security practice, has attended about half of the conferences to date. Read on to hear her thoughts on why RSA is such a big deal and what to expect at this year’s conference.

Q: What exactly goes on at RSA and why do so many people in the cybersecurity space flock to it?

A: For cybersecurity companies, RSA is the place to see and be seen. Unlike some technology industry conferences, RSA generally isn’t considered a major lead generation opportunity or a venue for sealing deals with customers. It’s more business-focused, giving companies the chance to rub elbows with industry colleagues, clink glasses with reporters and analysts, and learn about the latest trends and technologies from guest speakers and seasoned security pros.

Although not a heavy-duty technical conference like Black Hat, there are a slew of educational sessions that take place every day. There’s also the Innovation Sandbox Contest, which recognizes young companies creating today’s most innovative security technologies. Being included is a huge win, as it not only generates significant recognition, but helps build awareness for these early-stage companies.

It is truly amazing how much the show has grown. In 2005, RSA reached what was then an all-time high for attendance – 11,000. Last year, a record 40,000 people attended and I’m sure that will be topped this year. The show has become so important to the industry that exhibiting is almost mandatory – any cybersecurity company that decides to skip is conspicuously absent.

Q: What will everyone be talking about at RSA this year? 

A: Internet of Things (IoT) security will be a very hot topic. Analysts say the world will have 20 or 30 billion interconnected things by the end of the decade, but there is considerable concern around security risks. We’ve already started to see some attacks like the one on Dyn last fall where cybercriminals penetrated IoT devices to do a lot of harm. Just this month, the news about spying TVs has further highlighted the security and privacy challenges posed by the IoT.

Another topic you won’t be able to avoid this year is ransomware. In fact, RSA has dedicated a full-day seminar to address all of the issues – technical, policy, compliance and financial response – associated with this growing problem. In addition to providing all of the ins and outs of ransomware, attendees will leave knowing if and when to pay the ransom. I’m intrigued!

Q: How has the cybersecurity landscape changed from, say, three years ago?

A: The number of high-profile attacks has exploded during the last few years. It’s extremely hard to keep track and unfortunately these threats keeps evolving. No longer is it just about hackers, even though they’re becoming more sophisticated by the hour. Now, there are a whole host of new risks involving cloud computing, insiders and, as I mentioned, IoT.

As you can imagine, this is driving an unprecedented interest in the space. I recently read there are going to be 700 exhibitors at RSA this year. That’s incredible. It was 400 just a few years ago. And as more and more companies enter the cybersecurity market, the fight for attention at the conference becomes exponentially competitive.

Q: What’s your advice to companies wondering how to break through the noise at such a huge show?

A: It’s difficult. We usually advise against making news announcements at RSA – it’s just too hard to get proper attention given the noise. A better idea might be to prepare some original research or data about pressing security issues and trends and make influencers aware of it two or three weeks before the conference.

It’s important for every security company to develop an articulate technologist or thought leader who can speak at a high level about security challenges and how to address them. Try to set up meetings for that person with key reporters or analysts attending RSA.

Many companies host parties at RSA. There’s a lot of competition, but with creative approaches, such as clever use of social media, you can throw a party and people will show. And if that doesn’t work, insert the word “exclusive” or “private” or “VIP” and you’ll be overbooked!

Q. What do you love about working in the security space?

A: All the things that make the space so noisy also make it fun! It’s a big challenge. You have to be really creative to deliver successful PR campaigns for security companies. You have to be very much on top of industry developments, every minute of every day. But the best part? I’m fortunate enough to work with an amazing group of people who kill it every day.

I hope to see you next week!

Angelique has been serving and providing counsel to high-tech companies for over 20 years. As a partner of Kulesa Faul, she heads up the agency’s thriving IT security practice. Contact Angelique here.

Predictions and Pet Peeves: The Reporters Speak

By Alandea Waidler

Here at KF, continual learning is embraced as key to success. That’s why our team attends industry events every chance we get. Most recently for me, it was a press panel hosted by our friends at Mindshare PR, featuring several enterprise tech journalists with whom we regularly work.

Panelists included Chris Preimesberger of eWeek, Craig Matsumoto of SDxCentral, Jim Carroll of Converge! Network Digest, Doug Dineley of InfoWorld, Chris Williams of The Register and Alex Williams of The New Stack – a group with a combined 100 years of industry experience.

Over networking with like-minded PR pros and enjoying wine and hors d’oeuvres, we had the opportunity to hear reporters answer questions about the year ahead, the buzzwords they are tired of and more. Read on for a few fresh insights from these reporters (note some answers have been edited for length and clarity):

What will be the single most important tech trend in 2017?

“The ‘citizen developer’ and DIY trends. So many people in all lines of business are creating the tools they need to get their business done, and it’s happening more and more outside of IT.”

“Security. It’s a factor in every single technology trend we’re seeing.”

“Big things are going to happen in storage. Storage as we know it is going away — there’s only going to be memory that lasts forever.”

Your biggest PR pet peeve?

“Telling me you have a story for me, but that it’s running as an exclusive in TechCrunch!”

“People taking credit for work that’s not theirs.”

“Not understanding my publication and what I might be interested in. Know your product, the target audience, and do your homework.”

“Don’t lie! It’s not a good look.”

What are some topics or buzzwords you want to hear less of in 2017?

“I don’t want to see the words “excited,” “dynamic,” “dramatic,” or “digital transformation” in a press release. Just tell me what your product does and what the business values are. Keep it simple!”

“On the security side, I want to write about what progress is actually being made, as opposed to all the breaches that are happening.”

“Terms like “IoT” and “digital transformation” are being used by everyone. We tune them out.”

A huge thank you to Mindshare PR for hosting this valuable event and including KF as guests!


Alandea Waidler brings a go-getter mentality and bold creativity to her role of Senior Account Executive at Kulesa Faul. She leads media relations for Jamf, Qumulo, Sencha and Paycor, and is known as “Grace Under Fire” among her colleagues. Contact her at alandea@kulesafaul.com.